Author: gwendolynlwright
Thank you for reading my blog!
I am a creative storyteller who has marketing and public relations experience in non-profit, travel and tourism, hospitality, real estate development, and high tech industries.
For companies who are looking to grow their business and their brand:
• I develop and execute comprehensive marketing communication plans targeting current and potential new business.
• I am a storyteller who crafts, writes, and distributes content utilizing multi-channel messaging to engage customers.
• Tactics include, but are not limited to, the use of social media, email marketing, digital marketing, websites, public relations and event planning.
Additional areas of expertise include:
• Internal/ external communications
• Website and database development/management
• Media relations
• New business development
• Customer experience
• Project management
• Membership recruitment and retention programs
• Event and trade show management
• Vendor relationships
• Contract negotiations
• Budgeting
• Leadership and management
www.linkedin.com/in/gwendolynwright
www.twitter.com/gwright68
RESILIENCE = EMBRACING ADVERSITY, ADJUSTING, AND MOVING FORWARD
Strategic Planning – Think Tactically
Ahh.. the joys of assembling a strategic marketing communications plan. For those of us who have the ability to think big picture while executing at the daily level, this becomes almost as natural as breathing. It is a tool that we rely on, especially when there are multiple initiatives involving different parts of a corporation and their various customer bases. This post will focus on the process, key elements to include, adjusting/incorporating some flexibility, and why the customer(s) need to be kept in mind both in the planning and execution of a successful strategic marketing and communications plan.
Fall into Fall…with Bear
Ted E. Bear, my rescue Great Pyrenees, has been quite popular on the SMU campus. He has attended classes, Boulevards and is a favorite among CCPA students. This was published in 2019.
Tips for Conducting a Job Search During a Crisis
You need to crawl before you can walk…
There are very few people who can get up one day, say ” hey, I think I will start a company” without a plan or objective and turn it into a tremendous success. (Great examples of this are the folks who pitched “Shark Tank” in the early episodes hoping the “Sharks” would run the “business/hobby” for…