Ahh.. the joys of assembling a strategic marketing communications plan. For those of us who have the ability to think big picture while executing at the daily level, this becomes almost as natural as breathing. It is a tool that we rely on, especially when there are multiple initiatives involving different parts of a corporation and their various customer bases. This post will focus on the process, key elements to include, adjusting/incorporating some flexibility, and why the customer(s) need to be kept in mind both in the planning and execution of a successful strategic marketing and communications plan.
Gwendolyn L Wright- Strategic Marketing Communications
